It started before Megan had a single client.
My wife, Megan, did everything right to launch her doula practice. She read the books, built her website, sorted out her branding, found herself a mentor. Then she walked me through how she planned to run it day to day: contracts, birth plans, resource packets, a stack of paperwork printed for every family, all wired together in Airtable.
Megan is one of the most organized people I know. Even so, her setup meant juggling Google Drive, Calendar, Calendly, SignWell, Airtable, Adobe, and a Notepad, all for a business that didn't have a single client yet. I'm a systems person by trade, so I could already see the headaches waiting at ten, fifteen, twenty clients a year.
In our life together, anything that touches money or business is mine to carry: taxes, bills, insurance, contracts. That frees Megan to pour herself into what she's actually here for. I wanted her business to feel the same way. I didn't want her to fall in love with this work and then quietly come to resent it because the admin kept piling up around it.
So I built her the tool before she had her first client. That way she'd never have to migrate a tangle of spreadsheets into something new, or think about the plumbing at all. (And the printed packets she loves? Those stay. The personal touch was never the problem.)
Megan stays home with our three kids, soon to be more, and makes our house a home. Taking one more thing off her plate was the least I could do. That's what gave birth to DoulaFlow, and it's still built to one standard: would it make Megan's work easier? If it would, it ships. If not, it stays out.
Erick · Founder, DoulaFlow