Our Story

She had it handled. It just took six tools.

Before her first client, Megan had built her whole practice herself. Airtable, Google Sheets, Google Calendar, Canva, SignWell, and a stack of intake packets she printed and assembled by hand. Then she asked whether something better was possible.

Built for one practice first Before her first client Made in Chattanooga, TN

A note from the founder

Megan had a system before she had a client.

My wife is the most organized person I know. Before she took on a single client, she had already built her practice end to end. Contracts and consultations in Airtable. Clients in Google Sheets. Appointments in Google Calendar. Resources in Canva. Signatures in SignWell. Intake packets printed and assembled by hand. She built her own branding and her own website too. My only jobs were the taxes and the legal structure.

So this is not a story about rescuing anyone. She had it handled.

The problem was the seams. Six tools that don't talk to each other means six places to update when a due date moves, and six places to check when you can't remember whether a contract came back. At one client that cost is invisible. I build systems for a living, so I could see what it looks like at fifteen.

Then she asked me a question. Could something better exist? I said I would start that day.

DoulaFlow is still built to one test: would this make Megan's work easier? If it would, it goes in. If it wouldn't, it stays out. The packets she loves are still printed. The personal parts were never the problem.

Erick · Founder, DoulaFlow

What we believe

A few things we won't compromise on

These shaped every decision in the product.

A day that can end

You should be able to log in, see what needs you today, and close the laptop knowing where things stand.

A doula holds the veto

Every feature is approved by a working doula before it reaches you. Several have been cut because she said no.

Honest pricing

No contracts, no surprise fees, no holding basic features hostage behind an upsell.

Your numbers are yours

How long your births run, what each package earns, what a client is worth. Yours to see, and yours to leave with.

How decisions get made

Megan isn't the origin story. She's the product owner.

She is not a founder who lent her name to a launch and moved on. She runs a practice, she uses this every week, and nothing goes in without her approval. When she says a doula would not need something, it does not get built.

We are two people in Chattanooga who read every message. If something is slowing your practice down, telling us is the fastest way to change the product.

Share your feedback

Every feature in DoulaFlow was approved by a practicing doula. Several were cut because she said no.

Megan The practicing doula in that sentence

The people behind it

Two people, one practice, no investors

One of us attends the births. The other writes the code.

Erick Founder

Twelve years building the software nobody enjoys using: regulatory compliance filings, FAA submissions, data remediation, in banking, healthcare and aviation. The work was making high-stakes operational data legible to people under pressure. He also once ran a taco cart into the ground, which taught him more about running a business than any of it.

Megan Co-founder & Doula

Runs her own growing practice and has the final say on everything we build. Currently working through her VBAC certification. If a feature would not make her practice easier, it does not make it into yours.