It started before Megan had a single client.
My wife, Megan, did everything right to launch her doula practice. She read the books, built her website and branding, went to the meetups, found a mentor. Then she walked me through how she planned to run it — contracts, birth plans, resource packets, a stack of paperwork printed for every family — all wired together in Airtable.
Megan is one of the most organized people I know. And even her setup meant juggling Google Drive, Calendar, Calendly, SignWell, Airtable, Adobe, and a Notepad — for a business that didn't have a single client yet. I'm a systems person by trade, and I could already see the headaches waiting at ten, fifteen, twenty clients a year.
In our life together, anything that touches money or business — taxes, bills, insurance, contracts — is mine to carry, so Megan can pour herself into what she's actually here for. I wanted her business to feel the same way. I didn't want her to fall in love with this work and then quietly come to resent it because the admin kept piling up around it.
So I built her the tool before she had her first client — so she'd never have to migrate a tangle of spreadsheets into something new, and never have to think about the plumbing at all. (And the printed packets she loves? Those stay — the personal touch was never the problem.)
Megan stays home with our three kids — soon to be more — and makes our house a home. Taking one more thing off her plate was the least I could do. That's what gave birth to DoulaFlow. It's still built to one standard: would it make Megan's work easier? If it would, it ships. If it wouldn't, it doesn't.
Erick · Founder, DoulaFlow