Thirty practices can subscribe at $19 a month and keep that rate for as long as they run solo. We are not doing it to fill seats. DoulaFlow was built around a birth doula's year, we do not know what the postpartum year looks like from the inside, and thirty is a small enough number that we can talk to all of them.
The terms are already written down. Thirty of them exist. $19 a month or $190 a year, locked to your account for as long as your practice stays solo. Not a first month, not a first year. Once the thirty are claimed, everyone after pays $29. All of that is on the pricing page, in more detail than this post needs to repeat.
What the pricing page does not say is why.
What's the catch?
Cheap introductory pricing usually has one, and the versions are worth naming so you can check us against them. The price resets after twelve months. The plan gets discontinued and everyone on it moves to a more expensive one. The cheap tier quietly loses a feature you were relying on.
None of those are the deal. The rate does not reset. The one thing that ends it is a second doula: adding a seat moves you to Collective pricing at $50 a month for two, and the founding rate does not come back if you remove that seat later. That is the whole of it, and it is on the pricing page because it should be somewhere you can find it without reading a blog post.
So the honest question is what we are getting, because $19 is not what this costs to run.
Why thirty
Thirty is not a scarcity tactic. It is the number of practices two people can actually keep up with.
We would rather have thirty doulas we can email and get a real answer from than three hundred we can only send a newsletter to. Past a certain point you stop having conversations and start reading dashboards, and the thing we need right now cannot be read off a dashboard.
What we are actually asking for
Not a survey. Not a review. Not a quote we can put on the homepage with your photo next to it. Three specific things:
- What you tried to do in DoulaFlow and could not. The exact task, not the feeling. "I wanted to bill a client for nine hours across three visits and there was no clean way to do it" is worth more than "invoicing is clunky."
- What you still keep in a spreadsheet. Whatever lives outside the software is the most honest map of what the software does not do.
- Which features you would not miss if they disappeared tomorrow. This is the one almost nobody asks, and it is the most useful. Every feature we keep that nobody uses is a week we did not spend on one you needed.
We are asking for judgment, and the rate is what we are paying for it. You are also taking a risk on an unfinished product from a company with no track record, which is worth something on its own.
What if you're not a birth doula?
This is the part we most need help with, and the part where we have to be careful not to sell you something.
DoulaFlow was built around a birth doula's year. The four-week on-call window, the question of why on-call starts at thirty-six weeks, the birth itself. The client board runs Onboarding, Active, On Call, In Labor, Postpartum, Completed, Inactive, and that sequence is a birth doula's calendar written down.
If you do postpartum work, most of the software already fits, and some of it plainly does not. Prenatal visits work the same way, as appointment types with durations. Postpartum is a real stage on the board, not a workaround. Packages, invoices, contracts and e-signature, uploading resources for a client to read before her milk comes in, the client portal, the backup doula: all the same. You would use five of the seven stages and never touch On Call or In Labor, which is not a problem, just a shorter board.
The part that does not fit is billing. There is no hourly rate in DoulaFlow. A package carries one fixed price. Hourly work has to be entered as a line item on each invoice with a quantity, rather than a rate you set once and reuse. Postpartum support is often hourly. If that is how you bill, you would be working around it every month, and you should know that now instead of in week three.
If you are a lactation consultant, the answer depends on how you get paid. If you bill Medicaid or insurance, or you issue superbills, DoulaFlow is not the right fit and we would rather say so here than have you find out later. We are not HIPAA compliant and we do not offer a Business Associate Agreement, and we have written about exactly where that line falls.
If your clients pay you directly, scheduling, packages, invoices, documents, contracts and the portal all work. What you would not have is charting. There are no session notes, no care plans, no visit documentation of any kind in DoulaFlow today. Software built specifically for lactation consultants, with clinical charting and superbill generation, already exists, and if charting is the job you need done, that is a better fit than we are.
We do not have a date for charting, and we are not going to invent one. Clinical documentation and HIPAA compliance are the same project, and it is a larger one than a pricing page can promise.
Why we would rather ask than guess
Megan is the product owner, not the origin story. Nothing ships without her approval, and she has killed features because she did not believe a doula would need them. She meets with a doula group every month and brings back what she hears. Her stack before DoulaFlow was Airtable, Google Sheets, Google Calendar, Canva, SignWell, and a stack of intake packets she printed and assembled by hand. She built all of it herself, before her first client.
That is how the product already gets made: someone who does the work has a veto. The problem is the edge of what her veto covers. Megan attends births. She is not a postpartum doula and she is not an IBCLC, and neither of us is going to pretend that reading about that work is the same as doing it.
So we are doing the same thing again, one profession over, and paying for it the only way a company with no revenue can.
What you get today, even if none of it ships
Assume for a moment that we build nothing you ask for. It is the fair way to judge an offer like this.
For $19 a month you would still have your clients and their stages on one board, packages and add-ons, invoices with deposits and payment records, contracts sent for signature, a portal where your clients read what you share with them, a backup doula on each client, and a record of the work that you can export and take with you. That is the product today, and the changelog has real ship dates rather than a roadmap.
If that is not worth $19 to you as it stands, do not subscribe on the strength of what we might build. Start the free trial, use it for two weeks, and decide on what is actually there.
How to take it
Subscribe from the pricing page and the founding rate is applied automatically while the thirty last. If you already subscribed at $29, email contact@mydoulaflow.com and we will move you across and prorate the difference.
And if you are a postpartum doula or a lactation consultant reading the honest list above and thinking it is not enough yet, tell us that. It is the most useful thing you could send us, and it costs you nothing.