Doula Rate Calculator: What Should You Charge? | DoulaFlow
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What should you charge?

Most rate calculators hand you one number. This one builds you a three-package structure, and shows you exactly how it got there, so you can defend every dollar.

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Years attending births
3
A few years in
Births per month you can take
2
24 births a year
What's in your package?

Every package already assumes the basics: two prenatal visits, on-call from 38 weeks, full labor & delivery attendance, and one postpartum visit.

Your pricing ladder

Built so the middle option is the one you want to sell.

Essential
$1,090
Birth support, trimmed to the core. Makes the middle look reasonable.
Price for this one
Signature
$1,455
Everything you checked. This is the package most families will pick.
Full circle
$2,035
Extended postpartum and add-ons. Makes the middle look like value.

How we got there

●Doulas in a mid-size city commonly charge around $1,500 for a birth package.
●At 3 years, you sit just under that local norm. Established enough to be trusted, but not so seasoned that you're the benchmark.
●Your scope adds 6% on top: unlimited text & phone support.

The middle package wins because of the compromise effect. Given three options, most people pick the one in the middle. Read the reasoning →

Annual revenue
$34,920
24 births at your Signature rate
Implied hourly
$61
Across ~24 hrs per client
Local range
$1.2k–2k
What your market bears
Your implied hourly is solid for your experience level. The number that moves it most isn't your rate. It's how long your births run.

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Setting the price is the easy part

Knowing whether it still fits a year from now takes real numbers. DoulaFlow's Insights dashboard tracks what your births cost you in time, so you know when to raise it. There is more on what doulas charge and how to position your rate, and on when the money should actually be collected.

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