Doula Practice Insights: Births, Clients and Revenue | DoulaFlow
Insights

Know what your practice is made of

Insights turns the work you already record into your own numbers: births and outcomes, clients by stage, and what you have collected against what you are still owed.

14 days free. No card needed. Cancel anytime.

app.mydoulaflow.com/insights
The DoulaFlow Insights page showing birth outcomes: total births, baby boys, baby girls, twins, average labor length, average support duration, outcomes, births by month, delivery type and location type

Do you know what last year actually looked like?

Most doulas answer that with a feeling. The numbers do exist, spread across a calendar, an invoice folder and memory, and nobody has time to add them up between births.

Birth outcomes

The births you have actually attended

Total births, boys, girls and twins. Average labor length and average time with a client. Outcomes, births by month, delivery type and where the births happened.

  • From your birth records. Nothing extra to fill in.
  • Numbers you can quote on your website and in your renewals.
  • Open in your free trial. Birth outcomes are not locked.
Client activity

The shape of your month

Appointments this week, clients due in the next 30 days, new clients this month and your lifetime total, with every client counted by stage and your next appointments listed.

  • Leads left out. Only the clients you took on.
  • Due soon is the month you are about to have.
The client activity section of DoulaFlow Insights: appointments this week, clients due in the next 30 days, new clients this month, total clients, a breakdown of clients by stage, and the next appointments
Business health

What you have banked, and what you have not

One bar for your whole book: collected, invoiced and waiting, and contracted but not billed yet. Above it sit revenue earned, outstanding, active clients and average client value.

  • Collected means paid. It counts payments you recorded, not invoices you sent.
  • View by source. Split the book into packages and add-ons, then open either one.
  • On paid plans. Business health is part of Essentials.
The business health section of DoulaFlow Insights: revenue earned, outstanding, active clients, average client value, and a Getting paid bar split into collected, outstanding and not yet invoiced
On your phone

The same numbers between visits

Insights works in your phone's browser, so you can check where the money stands while you are out, without opening a laptop.

  • Nothing to install. The same page, laid out for a phone.
DoulaFlow Insights on a phone, showing business health with revenue earned, outstanding, active clients, average client value and the Getting paid bar
How the numbers work

Counted from what you already do

No tagging, no reports to build.

All time

Every figure covers your whole history. There is no date filter.

Your own practice

In a collective, each doula sees her own numbers.

Payments you recorded

Cash, Zelle, check, PayPal or Venmo all count the same.

Packages and add-ons

The contracted side of your book, split by source.

Every birth

Including the births you imported from your old tool.

Nothing to set up

The numbers fill in as you work.

What comes with every plan

Unlimited clients

Every plan includes unlimited clients. You are never charged per client.

No cut of your payments

Clients pay you directly through your own PayPal or Venmo. DoulaFlow never touches the money.

Your data stays yours

Ask and we send you a copy of everything: your clients, documents and birth records.

Built with a working doula

Megan runs her own practice and has the final say on everything we build.

No contract

Month to month or yearly. Cancel whenever you like.

Real people answer

Two of us, in Chattanooga, read every message.

Common questions

Can I filter Insights by year or date range?

No. Every figure covers all time. Births by month is the one view that breaks the year up.

Can I export my numbers to a spreadsheet?

No. Insights is a page to read, not a report to download. If you ever leave, email us and we will send you a copy of your data.

Is Insights part of the free trial?

Birth outcomes and client activity are open during the trial. Business health, which covers revenue, outstanding balances and average client value, is part of paid plans.

In a collective, can I see the whole practice?

No. Each doula's Insights covers her own clients, births and money. There is no practice-wide roll-up.

What counts as revenue earned?

Payments you recorded against an invoice, whatever the method. An invoice you sent but have not been paid for shows as outstanding instead.

What does "not yet invoiced" mean?

The value of packages and add-ons you have assigned to clients but have not billed yet. It is the part of your book still waiting on an invoice.

See what your practice is made of.

Insights fills in as you work, starting in your free trial.

14 days free. No card needed. Cancel anytime.